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The Art of Pivoting: Embracing Change in Life and Business

Writer's picture: Wizardom-Giuliano AvedikianWizardom-Giuliano Avedikian

Updated: 2 days ago


Life is full of twists and turns, and sometimes the path we set for ourselves isn't the one that leads to fulfillment. Pivoting is a powerful concept that reflects the ability to change direction when necessary. Whether in business, personal identity, or relationships, embracing the idea of pivoting can open up new opportunities and lead to a more authentic life. Let's explore the essence of pivoting, share personal experiences, and discuss how to effectively navigate change.

 

Understanding Pivoting

 

At its core, pivoting means changing direction or strategy. It's about recognizing when something isn't working and having the courage to try something different. This could be as simple as altering your daily routine or as significant as shifting your entire career path. The beauty of pivoting lies in its flexibility; it allows us to adapt to new circumstances and pursue what truly resonates with us.

 

Personal Experience: Reclaiming My Identity

 

One of the most significant pivots in my life occurred in 2015 when I decided to reclaim my birth name, Giuliano. For nearly forty years, I had gone by the name Julian, the English version of Giuliano. As I grew older, I realized that Julian no longer represented who I was. When someone complimented my birth name, I felt a spark of recognition and warmth. It was a beautiful and strong name that connected me to my Italian heritage.

 

Changing my name was more than just a superficial alteration; it was an act of self-affirmation. It allowed me to shed an identity that no longer served me and embrace a name that felt authentic. While some people still call me Julian, I now predominantly identify as Giuliano, and I haven't looked back since. This pivot marked a significant moment of personal liberation.

 

Pivoting in Business: The Wizardom Journey

 

In my professional life, pivoting has also played a crucial role. With my project Wizardom, I initially envisioned it as a standalone project. Over the years, however, I realized that limiting myself to just this one aspect felt constraining. As a creator, I have a multitude of ideas and services that I want to offer, and they don't all fit neatly under the Wizardom banner. 

This realization prompted me to pivot my business strategy. Instead of viewing Wizardom as just a hobby or a single project, I'm embracing the idea of it as part of a larger umbrella organisation. This shift allows me to explore various projects and services under a cohesive brand identity. I’m in the process of rebranding Wizardom, which includes updating the logo and visuals to reflect this new direction as well as logo, website and visuals for the larger project (which will be announced in due course).

 

Embracing Change: The Importance of Flexibility

 

Pivoting isn't just about making a grand change; it also involves small adjustments that can lead to significant outcomes. It's important to remain flexible and open to new ideas. For instance, I've decided to limit wearing the wizard robe, which has become a symbol of my brand. Instead, I want to reclaim my identity as Giuliano in various contexts. This doesn't mean abandoning the wizard persona; it simply means integrating both aspects of myself into my work.

 

Where Have You Pivoted?

 

Reflecting on our own experiences with pivoting can be enlightening. Have you made significant changes in your life, business, or relationships? Perhaps you’ve relocated to a new city, switched careers, or redefined your personal values. Each pivot is an opportunity for growth and self-discovery.

 

Consider the following areas where you might explore pivoting:

 

  • Career: Are you in a job that no longer fulfills you? It might be time to explore new opportunities or even a completely different field.

  • Relationships: Sometimes, we outgrow friendships or partnerships. Recognizing when to let go or change dynamics can lead to healthier connections.

  • Personal Development: Are there habits or routines in your life that no longer serve you? Consider making small changes to enhance your well-being.

  • Location: Moving to a new place can offer a fresh perspective and new opportunities.

 

Implementing Your Pivot

 

Making a pivot can be daunting, but it’s essential to approach it with a positive mindset. Here are some steps to consider when implementing a pivot in your life:



  1. Self-Reflection: Take time to assess what isn't working in your current situation. Understanding the root cause of your dissatisfaction is crucial.

  2. Set Clear Goals: Define what you want to achieve through your pivot. Setting clear goals will guide your actions and decisions.

  3. Embrace Change: Acknowledge that change can be uncomfortable, but it’s often necessary for growth. Embrace the uncertainty that comes with pivoting.

  4. Take Action: Start small by making incremental changes. Whether it’s exploring new job opportunities or adjusting your daily routine, take actionable steps towards your goals.

  5. Seek Support: Surround yourself with supportive individuals who encourage your pivot. Sharing your journey with others can provide motivation and accountability.

 

Finding Your Path Forward

 

Pivoting is an integral part of life that allows us to navigate through challenges and seize new opportunities. It’s about being true to ourselves and embracing the journey of self-discovery. As I continue to evolve my business and personal identity, I encourage you to reflect on your own path. Where can you pivot to create a more fulfilling life?

 

Final Thoughts

 

In a world that is constantly changing, the ability to pivot can be your greatest asset. It allows you to adapt, grow, and ultimately thrive in both life and business. Remember, every pivot is an opportunity to realign yourself with your true desires and passions. So, don’t be afraid to take that leap of faith and embrace the magic of pivoting.

 

Thank you for joining me on this exploration of pivoting. I hope you feel inspired to reflect on your own experiences and consider where you might pivot next.

 

Follow your magic and let your journey unfold!

 

 

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